Public Sentiment Overview
View All82%
Overall
Positive Sentiment
- Very Positive42%
- Positive36%
- Neutral10%
- Negative5%
- Very Negative3%
Solutions · AI Campaign Manager
Every channel, one approved brief.
WhatsApp, SMS, RCS, Google and Meta each have their own formats, limits and rules. The AI Campaign Manager lets you compose an outreach once, adapt it to every channel automatically, target it by geography and consent, and measure what actually landed.
The problem
Five channels, five silos, no shared picture
Most teams run WhatsApp in one console, ads in another, SMS in a third, and stitch the results together in a spreadsheet after the fact. Nobody can say what a ward actually received, whether the same person got hit five times, or whether any of it moved the underlying issue. The AI Campaign Manager makes the channel an execution detail and the geography the organising unit.
- Compose once; the AI reformats per channel
- Consent and opt-out enforced across every channel
- Frequency capped per recipient, not per channel
- Results attributed to a place, not a dashboard
Citizen Feedback Trends
View All- Service Satisfaction82%↑ 8%
- Infrastructure68%↑ 5%
- Cleanliness61%↑ 4%
- Safety & Security74%↑ 6%
- Transparency79%↑ 7%
Service Delivery Monitoring
View All78%
Overall
Service Index
- On-Time Delivery81%
- Quality of Service76%
- Resolution Rate74%
- Citizen Reach79%
Capabilities
What it does
One brief, every channel
Compose an outreach once and let the AI adapt it to each channel's format and length — a WhatsApp template, an RCS card, an SMS fallback, a Meta ad — instead of rebuilding it five times.
- Channel-aware reformatting
- Per-language variants
- Preview before anything sends
Targeted by geography
Route an outreach by geographic unit, role, community type and language, down to a single ward or booth, so a message reaches the people it is actually about.
- Ward and booth-level routing
- Cohort and community targeting
- Language matched to the audience
Consent and compliance first
Every send is checked against an opt-out registry and the consent captured at intake. External channels run through official APIs under their own platform policy — never grey-area automation.
- Opt-out registry enforced on every send
- Permitted APIs only
- Approval gate before a broadcast runs
Measured, not assumed
Delivery, read, reply and click flow back into the twin, so a campaign's reach and response are recorded against the geography rather than guessed from a channel dashboard.
- Delivery and read receipts
- Reply and click attribution
- Reach recorded per geographic unit
Channels
Where it can reach
Each channel connects through its official API under that platform's policy. The native app remains the system-owned layer that works even when an external channel is unavailable.
| Channel | How it connects | What it is good for |
|---|---|---|
| Template and session messaging through the official Business Platform | Structured updates, service notices, two-way replies | |
| SMS | Long-code and short-code via permitted gateways | Reach where data is thin; delivery and read receipts |
| RCS | Rich cards, carousels and suggested actions on supported handsets | Branded, interactive messages that fall back to SMS |
| Search, Display and YouTube through the Ads API | Awareness and demand capture around civic priorities | |
| Meta | Facebook and Instagram through the Marketing API | Community reach and audience-segmented campaigns |
| Email & push | Owned channels through the platform's own layer | Newsletters, announcements and app notifications |
Lifecycle
From brief to measured outcome
- 01
Draft
Write the core message and objective. The AI proposes channel-specific variants for review.
- 02
Target
Choose the geography, cohorts and languages. The audience size is shown before you commit.
- 03
Approve
A broadcast cannot run without its approval. The approver sees the content, the audience and the consent basis.
- 04
Send
Each channel delivers through its official API, with rate and policy limits respected.
- 05
Measure
Delivery, read, reply and click are captured and attributed back to the twin.
Ready to transform civic outcomes?
See how Civiq.plus can help your teams make better decisions, faster.